Perspectives

Welcome to our blog, where Harmonicas give voice to creativity and insights.

The 10,000-Foot View of Service Design

When you think of your company’s ability to impact the lives of customers and generate business value through the performance of services what comes to mind?

Our Favorites

Practice Area

Creativity, Craft, and the Power of Making

Becky Scheel
•
Sep 24, 2025

For Your Organization

Creating an Effective Journey-Oriented Measurement Strategy for Journey Management

Mariah Mills
•
Jul 30, 2025

Practice Area

Hello Everybody Podcast, With Darwin Muljono

This Is Harmonic
•
Jul 11, 2025

Practice Area

Service Origami Toolkit

Harmonic Team
•
Nov 22, 2024

For Your Organization

From the Sidelines to the Studio: Football-Inspired Lessons in Teamwork

Leah Berg
•
Nov 4, 2024

Practice Area

Round and Round: Infusing Sustainability in Method

Harmonic Team
•
Aug 19, 2020

Orchestrating Experiences Celebrates Seven Years!

Learn more about the book, inspiring designers and professionals to tackle complex design challenges

Explore Topics

Format

Author

Designing for Designers: How Harmonic Supports Personal Design Practices

This Is Harmonic
•
March 8, 2023

Exploring Group Dynamics in Co-Design: A Theoretical Investigation

This Is Harmonic
•
February 15, 2023

Harmonic Design Reflects on Progress in Outreach and DEI in 2022, Looks Ahead to 2023

Harmonic Team
•
January 30, 2023

What Noma’s Closing Teaches Us About Sustainable Service Organizations

Patrick Quattlebaum
•
January 11, 2023

How to Incorporate an Effective Feedback Culture in Your Team

This Is Harmonic
•
October 13, 2022

Intern Impressions: Wisdom from Harmonic’s 2022 Interns

This Is Harmonic
•
October 4, 2022

Harmonic Design’s Cofounder, Patrick Quattlebaum, Featured on User Testing’s Human Insight Podcast

This Is Harmonic
•
September 12, 2022

Bioinspiration for Service Design

Becky Scheel
•
July 19, 2022

Discussing Design for Positive Environmental Behavior Change

This Is Harmonic
•
June 14, 2022

Harmonic Designers Discuss What it’s Like to Work at a Service Design Consultancy

This Is Harmonic
•
May 24, 2022

Measuring for Sustainability: Friend or Foe?

This Is Harmonic
•
May 9, 2022

10 Signs You Are Dating a Service Designer

This Is Harmonic
•
February 11, 2022

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.elementor-element.elementor-element-057f83e{width:100%;max-width:100%;--e-nav-menu-horizontal-menu-item-margin:calc(.4rem / 2);}.elementor-4640 .elementor-element.elementor-element-057f83e > .elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:0rem 0rem 0rem 0rem;}.elementor-4640 .elementor-element.elementor-element-057f83e.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu .elementor-item{font-family:"Roboto Flex",Sans-serif;font-size:18px;font-weight:600;text-transform:none;line-height:150%;}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu--main .elementor-item{color:#2c2c2b;fill:#2c2c2b;padding-left:1rem;padding-right:1rem;padding-top:2px;padding-bottom:2px;}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu > li:not(:last-child){margin-bottom:.4rem;}.elementor-4640 .elementor-element.elementor-element-977bf3d{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-widget-loop-grid .elementor-pagination{font-family:var(--e-global-typography-secondary-font-family),Sans-serif;font-weight:var(--e-global-typography-secondary-font-weight);}.elementor-widget-loop-grid .elementor-button{font-family:var(--e-global-typography-accent-font-family),Sans-serif;font-size:var(--e-global-typography-accent-font-size);font-weight:var(--e-global-typography-accent-font-weight);}.elementor-widget-loop-grid .e-load-more-message{font-family:var(--e-global-typography-secondary-font-family),Sans-serif;font-weight:var(--e-global-typography-secondary-font-weight);}.elementor-4640 .elementor-element.elementor-element-8221995{--grid-columns:1;--grid-row-gap:25px;}.elementor-4640 .elementor-element.elementor-element-8221995 > .elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:32px 32px 32px 16px;}.elementor-4640 .elementor-element.elementor-element-bfcfb92{--display:flex;--min-height:318px;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:1.1rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-bfcfb92:not(.elementor-motion-effects-element-type-background),.elementor-4640 .elementor-element.elementor-element-bfcfb92 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--e-global-color-da372e5);}.elementor-4640 .elementor-element.elementor-element-bfcfb92.e-con{--align-self:center;}.elementor-4640 .elementor-element.elementor-element-579c5a5{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;border-style:solid;--border-style:solid;border-width:2px 2px 2px 2px;--border-top-width:2px;--border-right-width:2px;--border-bottom-width:2px;--border-left-width:2px;border-color:var(--e-global-color-a256e30);--border-color:var(--e-global-color-a256e30);--border-radius:12px 12px 12px 12px;box-shadow:6px 6px 0px 0px #f09720;--margin-top:.5rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-579c5a5:not(.elementor-motion-effects-element-type-background),.elementor-4640 .elementor-element.elementor-element-579c5a5 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:#fff;}.elementor-4640 .elementor-element.elementor-element-5ffece0{--display:flex;--min-height:100%;--flex-direction:column;--container-widget-width:calc(( 1 - var(--container-widget-flex-grow) ) * 100%);--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--justify-content:center;--align-items:flex-start;--gap:0px 0px;--row-gap:0px;--column-gap:0px;border-style:solid;--border-style:solid;border-width:0px 2px 0px 0px;--border-top-width:0px;--border-right-width:2px;--border-bottom-width:0px;--border-left-width:0px;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;--padding-top:0rem;--padding-bottom:0rem;--padding-left:0rem;--padding-right:0rem;}.elementor-4640 .elementor-element.elementor-element-1c2a627{--display:flex;--margin-top:16px;--margin-bottom:16px;--margin-left:16px;--margin-right:16px;--padding-top:32px;--padding-bottom:32px;--padding-left:32px;--padding-right:32px;}.elementor-4640 .elementor-element.elementor-element-1c2a627.e-con{--align-self:center;--flex-grow:0;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-38e0ee9{width:100%;max-width:100%;--e-nav-menu-horizontal-menu-item-margin:calc(.4rem / 2);}.elementor-4640 .elementor-element.elementor-element-38e0ee9 > .elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:0rem 0rem 0rem 0rem;}.elementor-4640 .elementor-element.elementor-element-38e0ee9.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu .elementor-item{font-family:"Roboto Flex",Sans-serif;font-size:18px;font-weight:600;text-transform:none;line-height:150%;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu--main .elementor-item{color:#2c2c2b;fill:#2c2c2b;padding-left:1rem;padding-right:1rem;padding-top:2px;padding-bottom:2px;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu > li:not(:last-child){margin-bottom:.4rem;}.elementor-4640 .elementor-element.elementor-element-0067a64{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-295883a{--grid-columns:1;--grid-row-gap:25px;}.elementor-4640 .elementor-element.elementor-element-295883a > .elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:32px 32px 32px 16px;}.elementor-4640 .elementor-element.elementor-element-5e13c89{--display:flex;}.elementor-4640 .elementor-element.elementor-element-60054a5{--display:flex;}.elementor-4640 .elementor-element.elementor-element-ae6d01d{--display:flex;}.elementor-4640 .elementor-element.elementor-element-856d050{--n-menu-dropdown-content-max-width:initial;--n-menu-heading-justify-content:initial;--n-menu-title-flex-grow:initial;--n-menu-title-justify-content:initial;--n-menu-title-justify-content-mobile:initial;--n-menu-heading-wrap:wrap;--n-menu-heading-overflow-x:initial;--n-menu-title-distance-from-content:0px;z-index:9999;--n-menu-open-animation-duration:500ms;--n-menu-toggle-align:flex-start;--n-menu-toggle-icon-wrapper-animation-duration:500ms;--n-menu-title-space-between:22px;--n-menu-title-font-size:16px;--n-menu-title-color-normal:var(--e-global-color-a256e30);--n-menu-title-transition:300ms;--n-menu-title-padding:0px 0px 0px 0px;--n-menu-icon-size:34px;--n-menu-dropdown-indicator-size:8px;--n-menu-dropdown-indicator-rotate:rotate(0deg);--n-menu-dropdown-indicator-space:5px;--n-menu-dropdown-indicator-color-normal:rgba(2,1,1,0);--n-menu-dropdown-indicator-color-hover:#fff;--n-menu-dropdown-indicator-color-active:var(--e-global-color-da372e5);--n-menu-toggle-icon-size:31px;--n-menu-toggle-icon-hover-duration:500ms;--n-menu-toggle-icon-distance-from-dropdown:0px;--n-menu-dropdown-content-box-border-style:solid;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:not( .e-current ):not( :hover ){background-color:var(--e-global-color-da372e5);border-style:solid;border-width:0px 0px 2px 0px;border-color:var(--e-global-color-da372e5);}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:hover:not( .e-current ){background-color:var(--e-global-color-da372e5);border-style:solid;border-width:0px 0px 2px 0px;border-color:#f09720;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu[data-layout='dropdown'] > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:not( .e-current ){background:var(--e-global-color-a9e907f);}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container{margin:0rem 0rem 0rem 3rem;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{font-family:"Roboto Flex",Sans-serif;font-weight:500;--n-menu-title-line-height:150%;}.elementor-4640 .elementor-element.elementor-element-856d050{--n-menu-title-color-hover:var(--e-global-color-f92aa43);--n-menu-title-color-active:var(--e-global-color-f92aa43);}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title.e-current{border-style:solid;border-width:0px 0px 2px 0px;border-color:var(--e-global-color-primary);}.elementor-widget-button .elementor-button{font-family:var(--e-global-typography-accent-font-family),Sans-serif;font-size:var(--e-global-typography-accent-font-size);font-weight:var(--e-global-typography-accent-font-weight);}.elementor-4640 .elementor-element.elementor-element-129b98fc > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button .elementor-button-content-wrapper{gap:11px;}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:hover,.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:focus{color:var(--e-global-color-5ae4b10);}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:hover svg,.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:focus svg{fill:var(--e-global-color-5ae4b10);}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button{border-style:solid;}.elementor-theme-builder-content-area{height:400px;}.elementor-location-header:before,.elementor-location-footer:before{content:"";display:table;clear:both;}@media (min-width:768px){.elementor-4640 .elementor-element.elementor-element-35c8c796{--content-width:1280px;}.elementor-4640 .elementor-element.elementor-element-2c06bb0{--width:100%;}.elementor-4640 .elementor-element.elementor-element-fea458e{--width:calc(100%);}.elementor-4640 .elementor-element.elementor-element-977bf3d{--width:100%;}.elementor-4640 .elementor-element.elementor-element-5ffece0{--width:100%;}.elementor-4640 .elementor-element.elementor-element-1c2a627{--width:calc(100%);}.elementor-4640 .elementor-element.elementor-element-0067a64{--width:100%;}}@media (max-width:1024px) and (min-width:768px){.elementor-4640 .elementor-element.elementor-element-40858218{--width:100%;}}@media (max-width:1024px){.elementor-4640 .elementor-element.elementor-element-35c8c796{--padding-top:18px;--padding-bottom:18px;--padding-left:16px;--padding-right:16px;}.elementor-widget-theme-site-logo .widget-image-caption{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);}.elementor-widget-mega-menu{--n-menu-title-font-size:var(--e-global-typography-accent-font-size);}.elementor-4640 .elementor-element.elementor-element-ac589b7{--min-height:auto;--margin-top:0;--margin-bottom:0;--margin-left:0;--margin-right:0;}.elementor-4640 .elementor-element.elementor-element-d86388e{border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:0px 0px 0px 0px;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-2c06bb0{--min-height:0;--justify-content:flex-start;border-width:0px 0px 0px 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.elementor-nav-menu > li:not(:last-child){margin-bottom:21px;}.elementor-widget-loop-grid .elementor-button{font-size:var(--e-global-typography-accent-font-size);}.elementor-4640 .elementor-element.elementor-element-8221995{--grid-columns:2;}.elementor-4640 .elementor-element.elementor-element-bfcfb92{--min-height:0;}.elementor-4640 .elementor-element.elementor-element-579c5a5{border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:0px 0px 0px 0px;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-5ffece0{--min-height:0;--justify-content:flex-start;border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;}.elementor-4640 .elementor-element.elementor-element-1c2a627{--margin-top:0px;--margin-bottom:0px;--margin-left:20px;--margin-right:20px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:32px;}.elementor-4640 .elementor-element.elementor-element-1c2a627.e-con{--align-self:flex-start;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 > .elementor-widget-container{padding:0px 0px 16px 0px;}.elementor-4640 .elementor-element.elementor-element-38e0ee9{--e-nav-menu-horizontal-menu-item-margin:calc(21px / 2);}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu > li:not(:last-child){margin-bottom:21px;}.elementor-4640 .elementor-element.elementor-element-295883a{--grid-columns:2;}.elementor-4640 .elementor-element.elementor-element-856d050{--n-menu-heading-justify-content:initial;--n-menu-title-flex-grow:initial;--n-menu-title-justify-content:initial;--n-menu-title-justify-content-mobile:initial;--n-menu-title-distance-from-content:.1rem;--n-menu-toggle-align:flex-end;--n-menu-title-space-between:9px;--n-menu-title-padding:20px 20px 20px 20px;--n-menu-dropdown-indicator-size:24px;--n-menu-dropdown-indicator-space:.1rem;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-4640 .elementor-element.elementor-element-856d050.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:not( .e-current ):not( :hover ){border-width:0px 0px 1px 0px;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:hover:not( .e-current ){border-width:0px 0px 1px 0px;}.elementor-widget-button .elementor-button{font-size:var(--e-global-typography-accent-font-size);}}@media (max-width:767px){.elementor-4640 .elementor-element.elementor-element-5ee3e3fe.e-con{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-35c8c796{--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-widget-theme-site-logo .widget-image-caption{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);}.elementor-widget-mega-menu{--n-menu-title-font-size:var(--e-global-typography-accent-font-size);}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item,.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-size:var(--e-global-typography-accent-font-size);}.elementor-4640 .elementor-element.elementor-element-057f83e 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