Posts by:

Becky Scheel

Past as Prologue: Designing for Equity With Intention

Becky Scheel and Leah Berg
•
June 11, 2025

What Vampire Bats Can Teach Us About Reciprocity and Design

Becky Scheel
•
October 25, 2024

Thoughtful Friction: Why Seamless Isn’t Always the Goal in Service Design

Becky Scheel
•
October 8, 2024

Breaking Free from Tables: Redefining Service Experiences with Innovative Visualizations

Becky Scheel
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February 8, 2024

Service Design Meets Branding

Becky Scheel and Parc Masterson
•
April 26, 2023

Bioinspiration for Service Design

Becky Scheel
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July 19, 2022

How to Handle Life’s Mundane Unpleasantries: Three Tips from Service Design

Becky Scheel
•
September 14, 2021

The Elephant in the Blueprint

Becky Scheel
•
April 16, 2020

Service Safari (Elephants Included)

Becky Scheel
•
April 14, 2020

Service Design of Dating, a Journey Map

Becky Scheel
•
February 14, 2020

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.elementor-item,.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-family:var(--e-global-typography-accent-font-family),Sans-serif;font-size:var(--e-global-typography-accent-font-size);font-weight:var(--e-global-typography-accent-font-weight);}.elementor-4640 .elementor-element.elementor-element-057f83e{width:100%;max-width:100%;--e-nav-menu-horizontal-menu-item-margin:calc(.4rem / 2);}.elementor-4640 .elementor-element.elementor-element-057f83e > .elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:0rem 0rem 0rem 0rem;}.elementor-4640 .elementor-element.elementor-element-057f83e.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu .elementor-item{font-family:"Roboto Flex",Sans-serif;font-size:18px;font-weight:600;text-transform:none;line-height:150%;}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu--main .elementor-item{color:#2c2c2b;fill:#2c2c2b;padding-left:1rem;padding-right:1rem;padding-top:2px;padding-bottom:2px;}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu > li:not(:last-child){margin-bottom:.4rem;}.elementor-4640 .elementor-element.elementor-element-977bf3d{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-widget-loop-grid .elementor-pagination{font-family:var(--e-global-typography-secondary-font-family),Sans-serif;font-weight:var(--e-global-typography-secondary-font-weight);}.elementor-widget-loop-grid .elementor-button{font-family:var(--e-global-typography-accent-font-family),Sans-serif;font-size:var(--e-global-typography-accent-font-size);font-weight:var(--e-global-typography-accent-font-weight);}.elementor-widget-loop-grid .e-load-more-message{font-family:var(--e-global-typography-secondary-font-family),Sans-serif;font-weight:var(--e-global-typography-secondary-font-weight);}.elementor-4640 .elementor-element.elementor-element-8221995{--grid-columns:1;--grid-row-gap:25px;}.elementor-4640 .elementor-element.elementor-element-8221995 > .elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:32px 32px 32px 16px;}.elementor-4640 .elementor-element.elementor-element-bfcfb92{--display:flex;--min-height:318px;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;--gap:0px 0px;--row-gap:0px;--column-gap:0px;--margin-top:1.1rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-bfcfb92:not(.elementor-motion-effects-element-type-background),.elementor-4640 .elementor-element.elementor-element-bfcfb92 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-color:var(--e-global-color-da372e5);}.elementor-4640 .elementor-element.elementor-element-bfcfb92.e-con{--align-self:center;}.elementor-4640 .elementor-element.elementor-element-579c5a5{--display:flex;--flex-direction:row;--container-widget-width:initial;--container-widget-height:100%;--container-widget-flex-grow:1;--container-widget-align-self:stretch;--flex-wrap-mobile:wrap;border-style:solid;--border-style:solid;border-width:2px 2px 2px 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0rem 0rem;}.elementor-4640 .elementor-element.elementor-element-38e0ee9.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu .elementor-item{font-family:"Roboto Flex",Sans-serif;font-size:18px;font-weight:600;text-transform:none;line-height:150%;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu--main .elementor-item{color:#2c2c2b;fill:#2c2c2b;padding-left:1rem;padding-right:1rem;padding-top:2px;padding-bottom:2px;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu > li:not(:last-child){margin-bottom:.4rem;}.elementor-4640 .elementor-element.elementor-element-0067a64{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-295883a{--grid-columns:1;--grid-row-gap:25px;}.elementor-4640 .elementor-element.elementor-element-295883a > .elementor-widget-container{margin:0rem 0rem 0rem 0rem;padding:32px 32px 32px 16px;}.elementor-4640 .elementor-element.elementor-element-5e13c89{--display:flex;}.elementor-4640 .elementor-element.elementor-element-60054a5{--display:flex;}.elementor-4640 .elementor-element.elementor-element-ae6d01d{--display:flex;}.elementor-4640 .elementor-element.elementor-element-856d050{--n-menu-dropdown-content-max-width:initial;--n-menu-heading-justify-content:initial;--n-menu-title-flex-grow:initial;--n-menu-title-justify-content:initial;--n-menu-title-justify-content-mobile:initial;--n-menu-heading-wrap:wrap;--n-menu-heading-overflow-x:initial;--n-menu-title-distance-from-content:0px;z-index:9999;--n-menu-open-animation-duration:500ms;--n-menu-toggle-align:flex-start;--n-menu-toggle-icon-wrapper-animation-duration:500ms;--n-menu-title-space-between:22px;--n-menu-title-font-size:16px;--n-menu-title-color-normal:var(--e-global-color-a256e30);--n-menu-title-transition:300ms;--n-menu-title-padding:0px 0px 0px 0px;--n-menu-icon-size:34px;--n-menu-dropdown-indicator-size:8px;--n-menu-dropdown-indicator-rotate:rotate(0deg);--n-menu-dropdown-indicator-space:5px;--n-menu-dropdown-indicator-color-normal:rgba(2,1,1,0);--n-menu-dropdown-indicator-color-hover:#fff;--n-menu-dropdown-indicator-color-active:var(--e-global-color-da372e5);--n-menu-toggle-icon-size:31px;--n-menu-toggle-icon-hover-duration:500ms;--n-menu-toggle-icon-distance-from-dropdown:0px;--n-menu-dropdown-content-box-border-style:solid;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:not( .e-current ):not( :hover ){background-color:var(--e-global-color-da372e5);border-style:solid;border-width:0px 0px 2px 0px;border-color:var(--e-global-color-da372e5);}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:hover:not( .e-current ){background-color:var(--e-global-color-da372e5);border-style:solid;border-width:0px 0px 2px 0px;border-color:#f09720;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu[data-layout='dropdown'] > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:not( .e-current ){background:var(--e-global-color-a9e907f);}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container{margin:0rem 0rem 0rem 3rem;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title,.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container,.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title > .e-n-menu-title-container > span{font-family:"Roboto Flex",Sans-serif;font-weight:500;--n-menu-title-line-height:150%;}.elementor-4640 .elementor-element.elementor-element-856d050{--n-menu-title-color-hover:var(--e-global-color-f92aa43);--n-menu-title-color-active:var(--e-global-color-f92aa43);}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title.e-current{border-style:solid;border-width:0px 0px 2px 0px;border-color:var(--e-global-color-primary);}.elementor-widget-button .elementor-button{font-family:var(--e-global-typography-accent-font-family),Sans-serif;font-size:var(--e-global-typography-accent-font-size);font-weight:var(--e-global-typography-accent-font-weight);}.elementor-4640 .elementor-element.elementor-element-129b98fc > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button-content-wrapper{flex-direction:row-reverse;}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button .elementor-button-content-wrapper{gap:11px;}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:hover,.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:focus{color:var(--e-global-color-5ae4b10);}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:hover svg,.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button:focus svg{fill:var(--e-global-color-5ae4b10);}.elementor-4640 .elementor-element.elementor-element-129b98fc .elementor-button{border-style:solid;}.elementor-theme-builder-content-area{height:400px;}.elementor-location-header:before,.elementor-location-footer:before{content:"";display:table;clear:both;}@media (min-width:768px){.elementor-4640 .elementor-element.elementor-element-35c8c796{--content-width:1280px;}.elementor-4640 .elementor-element.elementor-element-2c06bb0{--width:100%;}.elementor-4640 .elementor-element.elementor-element-fea458e{--width:calc(100%);}.elementor-4640 .elementor-element.elementor-element-977bf3d{--width:100%;}.elementor-4640 .elementor-element.elementor-element-5ffece0{--width:100%;}.elementor-4640 .elementor-element.elementor-element-1c2a627{--width:calc(100%);}.elementor-4640 .elementor-element.elementor-element-0067a64{--width:100%;}}@media (max-width:1024px) and (min-width:768px){.elementor-4640 .elementor-element.elementor-element-40858218{--width:100%;}}@media (max-width:1024px){.elementor-4640 .elementor-element.elementor-element-35c8c796{--padding-top:18px;--padding-bottom:18px;--padding-left:16px;--padding-right:16px;}.elementor-widget-theme-site-logo .widget-image-caption{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);}.elementor-widget-mega-menu{--n-menu-title-font-size:var(--e-global-typography-accent-font-size);}.elementor-4640 .elementor-element.elementor-element-ac589b7{--min-height:auto;--margin-top:0;--margin-bottom:0;--margin-left:0;--margin-right:0;}.elementor-4640 .elementor-element.elementor-element-d86388e{border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:0px 0px 0px 0px;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-2c06bb0{--min-height:0;--justify-content:flex-start;border-width:0px 0px 0px 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.elementor-nav-menu > li:not(:last-child){margin-bottom:21px;}.elementor-widget-loop-grid .elementor-button{font-size:var(--e-global-typography-accent-font-size);}.elementor-4640 .elementor-element.elementor-element-8221995{--grid-columns:2;}.elementor-4640 .elementor-element.elementor-element-bfcfb92{--min-height:0;}.elementor-4640 .elementor-element.elementor-element-579c5a5{border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;--border-radius:0px 0px 0px 0px;--margin-top:0rem;--margin-bottom:0rem;--margin-left:0rem;--margin-right:0rem;}.elementor-4640 .elementor-element.elementor-element-5ffece0{--min-height:0;--justify-content:flex-start;border-width:0px 0px 0px 0px;--border-top-width:0px;--border-right-width:0px;--border-bottom-width:0px;--border-left-width:0px;}.elementor-4640 .elementor-element.elementor-element-1c2a627{--margin-top:0px;--margin-bottom:0px;--margin-left:20px;--margin-right:20px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:32px;}.elementor-4640 .elementor-element.elementor-element-1c2a627.e-con{--align-self:flex-start;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 > .elementor-widget-container{padding:0px 0px 16px 0px;}.elementor-4640 .elementor-element.elementor-element-38e0ee9{--e-nav-menu-horizontal-menu-item-margin:calc(21px / 2);}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu > li:not(:last-child){margin-bottom:21px;}.elementor-4640 .elementor-element.elementor-element-295883a{--grid-columns:2;}.elementor-4640 .elementor-element.elementor-element-856d050{--n-menu-heading-justify-content:initial;--n-menu-title-flex-grow:initial;--n-menu-title-justify-content:initial;--n-menu-title-justify-content-mobile:initial;--n-menu-title-distance-from-content:.1rem;--n-menu-toggle-align:flex-end;--n-menu-title-space-between:9px;--n-menu-title-padding:20px 20px 20px 20px;--n-menu-dropdown-indicator-size:24px;--n-menu-dropdown-indicator-space:.1rem;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container{margin:0px 0px 0px 0px;}.elementor-4640 .elementor-element.elementor-element-856d050.elementor-element{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:not( .e-current ):not( :hover ){border-width:0px 0px 1px 0px;}.elementor-4640 .elementor-element.elementor-element-856d050 > .elementor-widget-container > .e-n-menu > .e-n-menu-wrapper > .e-n-menu-heading > .e-n-menu-item > .e-n-menu-title:hover:not( .e-current ){border-width:0px 0px 1px 0px;}.elementor-widget-button .elementor-button{font-size:var(--e-global-typography-accent-font-size);}}@media (max-width:767px){.elementor-4640 .elementor-element.elementor-element-5ee3e3fe.e-con{--flex-grow:1;--flex-shrink:0;}.elementor-4640 .elementor-element.elementor-element-35c8c796{--gap:0px 0px;--row-gap:0px;--column-gap:0px;}.elementor-widget-theme-site-logo .widget-image-caption{font-size:var(--e-global-typography-text-font-size);line-height:var(--e-global-typography-text-line-height);}.elementor-widget-mega-menu{--n-menu-title-font-size:var(--e-global-typography-accent-font-size);}.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-item,.elementor-widget-nav-menu .elementor-nav-menu--dropdown .elementor-sub-item{font-size:var(--e-global-typography-accent-font-size);}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu--main .elementor-item{padding-left:0px;padding-right:0px;padding-top:2.2rem;padding-bottom:2.2rem;}.elementor-4640 .elementor-element.elementor-element-057f83e{--e-nav-menu-horizontal-menu-item-margin:calc(21px / 2);}.elementor-4640 .elementor-element.elementor-element-057f83e .elementor-nav-menu--main:not(.elementor-nav-menu--layout-horizontal) .elementor-nav-menu > li:not(:last-child){margin-bottom:21px;}.elementor-widget-loop-grid .elementor-button{font-size:var(--e-global-typography-accent-font-size);}.elementor-4640 .elementor-element.elementor-element-8221995{--grid-columns:1;}.elementor-4640 .elementor-element.elementor-element-38e0ee9 .elementor-nav-menu--main .elementor-item{padding-left:0px;padding-right:0px;padding-top:1.9rem;padding-bottom:1.9rem;}.elementor-4640 .elementor-element.elementor-element-38e0ee9{--e-nav-menu-horizontal-menu-item-margin:calc(21px / 2);}.elementor-4640 .elementor-element.elementor-element-38e0ee9 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Harmonic Authors Advance the Conversation on Equity in Service Design

Harmonic Design Partners with TheyDo to Accelerate Journey Management in North America

Journey Management as an Operating Model: PQ on the PROMISE Podcast

Walking With Possibility: Service Design in Your Organization

Posts by:

Becky Scheel

Practice Area

Past as Prologue: Designing for Equity With Intention

Hot Take

What Vampire Bats Can Teach Us About Reciprocity and Design

For Your Organization

Thoughtful Friction: Why Seamless Isn’t Always the Goal in Service Design

Practice Area

Breaking Free from Tables: Redefining Service Experiences with Innovative Visualizations

Inside Harmonic

Service Design Meets Branding

Innovation Through Design

Bioinspiration for Service Design

Hot Take

How to Handle Life’s Mundane Unpleasantries: Three Tips from Service Design

Hot Take

The Elephant in the Blueprint

Practice Area

Service Safari (Elephants Included)

Hot Take

Service Design of Dating, a Journey Map

Discover Harmonic

Explore strategies that resonate with your needs.