Harmonic Design CEO Patrick Quattlebaum Named Guest Editor of Touchpoint Journal on Business Transformation

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Touchpoint cover on Business Transformation by Design

As service design continues to mature, it’s evolving beyond tools like journey maps and service blueprints to become a strategic driver of human-centered change. This issue of Touchpoint highlights how designers, strategists, and leaders are using service design to reimagine organizations, systems, and public services.

“This edition brings forward compelling ideas and cases for how service design can shift organizations from one-off optimization to purpose-driven change with a continuously evolving system,”

– Patrick Quattlebaum.

Harmonic Design has a deep and ongoing connection with the Service Design Network and the Touchpoint community.  Our team’s longstanding involvement with the Service Design Network—from helping launch the Atlanta chapter to mentoring, speaking, and authoring papers—reflects our deep commitment to the growth of our discipline.

These efforts reflect our commitment to advancing service design as a discipline that drives strategic impact. The whole issue of Touchpoint: Business Transformation by Design is available in both digital and print formats.

👉 Read the issue on the SDN site service-design-network.org/touchpoint.

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