Discussing Design for Positive Environmental Behavior Change

June 14, 2022

In this talk, Harmonic designers Stephen Taylor and Tucker Witter discuss the effort and personal impact of designing behavior change with the non-profit organization Rare. Rare's work focuses on driving social change to benefit nature and humankind. 

Rare approached Harmonic Design with a challenge: how might we use service design tools combined with Rare's expertise in behavioral science to influence people to adopt environment-friendly behaviors? Specifically, this engagement looked at purchasing carbon offsets, contracting with renewable energy, and adopting a plant-rich diet.

The project resulted in guides that raise awareness for how to create sustainable behavior change through practical methods.

Read the case story Designing Behavior Change>

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