Founded by designers, Harmonic Design is a talented team of professionals who bring design into strategy. Our team has worked in user experience, design thinking, industrial design and design research. Through Harmonic, you can zoom out and work on the larger customer journey.

Our purpose

To inspire services that are more human, inclusive, and sustainable for society.

Watch a behind-the-scenes peek into our unique culture.

The Team

Alla Weinberg

Principal, Design Operations
Alla is a design operations expert, certified coach, keynote speaker and author who helps leaders redesign the complex people, processes, and policies pieces in their organization. In her book, A Culture of Safety: Building an Environment for People to Think, Collaborate, and Innovate, Alla delves into the tools, practices, and rituals that help create cultures of safety. If you are looking for Alla on the weekend, you are likely to find her attending a personal development workshop.

Arjun Srinivas

Senior Service Designer
Equipped with his multicultural, and multidisciplinary background, Arjun is keen on addressing critical problems in design, business, and society by employing a human-centered approach to deliver meaningful, impactful, and memorable experiences. He has a gusto for those moments, aha or not, when he can think and talk through tough problems with teammates and clients to align on important design decisions.

Becky Scheel

Creative and Community Lead
Becky is a visual storyteller and design generalist for human and nonhuman great apes. She focuses on design in complex, dynamic, and unfamiliar environments with emerging technology. She recently returned to Georgia Tech for her master’s degree with a focus on digital naturalism and published her work on orangutans and digital enrichment. She has a passion for wildlife conservation, collecting chairs, live music, and giving a h*ck.

Felisha Araniti

Service Designer
Felisha is a Service designer, researcher, and creative who strives to conduct and collect comparable data at the micro and macro levels to elevate user experiences at all levels of the service journey. Felisha prides herself on using her emotional vulnerability to drive expressive design in her practice. Felisha aims to collect raw user stories and understand the “why” behind every problem to design the most impactful, informed solution.

James Morelli

Chief Operating Officer
James Morelli is a connector, collaborator, and team builder. As COO at Harmonic Design, he creates the right partnerships and conditions for our clients and practitioners to do their best work and achieve great outcomes together. Before co-founding Harmonic, James founded and led ElementalBeat, an experience design consultancy trusted by clients to research and design effective digital product experiences. He has also held a number of leadership positions at design firms, including Regional Vice President at Macquarium and Director of Account Services at SagePath.

Jeff Harris

Principal Service Designer
Jeff’s philosophy on design is that it is fundamentally about making decisions. Confident decisions based on contextual understanding that balances customer desires and needs with business priority and value. Jeff obsesses over identifying and codifying the various facets that enable these choices — customer experience, business strategy, employee goals, and cultural benefit.

Katie Dunaway

Studio Manager
Katie is Harmonic’s swiss army knife, leading special projects that make our studio a great place to work. Her degrees in finance and film make her that special combination of business- and creative-minded. She has a passion for genealogy and loves helping people explore their family histories.

Kerri McGar

Principal Service Designer
Kerri is a systems thinker, coach, and service designer. She loves partnering with organizations to help them understand, navigate and solve for complex challenges. Drawing on her background in design, business, strategy, technology, and organizational studies, she applies a cross-discipline and systemic approach—taking a holistic view of organizations, people, and their experiences.

Leah Berg

Senior Service Designer
Leah designs as a storyteller, creating lasting and meaningful experiences. Her core values and passion include interpreting and understanding what and how users connect with each other and with services. When she’s not working, Leah enjoys cooking (and eating), traveling, and visiting museums, all of which, provide meaningful insights to her work.

Mariah Mills

Lead Service Designer
Mariah has a background in film production and Master of Industrial Design from Georgia Tech. Working as a service designer brings together her passions for understanding people and their needs, and crafting experiences. Her favorite aspect of service design is the collaborative nature of the discipline, she believes the best ideas come from creative tensions within groups of people with differing viewpoints.

Meghana Srinivasan

Senior Service Designer
Meghana is a designer, researcher, and strategist. She sees design as a multidisciplinary creative practice that can help navigate complex challenges. Her work often draws knowledge and ideas from other fields like systems thinking, future studies, ethnography, social science, and fine arts. Meghana loves taking creative approaches to uncover insights and reach unexpected solutions, and cares deeply about participatory approaches, maintaining curiosity and compassion, and designing for social impact.

Parc Masterson

Lead Service Designer
Parc is a multidisciplinary designer, systems thinker chaosmanaut who’s at home exploring the far reaches of chaos that exist across the problem-solution space and thrives by developing models and frameworks as sensemaking tools to navigate complexity and orient around experiences. He brings deep experience in branding and marketing into his design practice to help organizations untangle complexity to define opportunities and create solutions that deliver valuable outcomes for people across the strata of a service experience.

Patrick Quattlebaum

Chief Executive Officer
Patrick Quattlebaum is a designer and teacher who gets up every morning to bring creativity, rigor, and humanity to problem-solving. He is the cofounder and CEO at Harmonic Design, a consulting firm based in Atlanta, GA, USA. Previously, he was principal designer at studioPQ, Managing Director at Adaptive Path, and Head of Service Design at Capital One. An expert in design strategy and service design, Patrick places a premium on pushing design practice to be more value-centered, collaborative, and iterative. He and his co-author, Chris Risdon, share their design philosophy and its practical applications in Orchestrating Experiences: Collaborative Design for Complexity.

Shreya Dhawan

Lead Service Designer
Shreya believes in working with collaborative, multi-disciplinary teams to develop solutions to complex real-world problems. Her background in Industrial Design helps her understand both the tangible and intangible facets, while being a Service Designer from SCAD has made her expand her knowledge beyond the ordinary, everyday things while still being a humble lover of simplicity.

Stephanie Krell

Principal, Design Strategy
Stephanie is a Human-Centered Design specialist with a focus in Service Design, Business Design, and Design Strategy. She has expertise in designing and facilitating innovation workshops and is a thought leader who is obsessed with adoption theory and creating human-centered business cultures and shifting mindsets. As Head of Design Strategy at Harmonic Design, Stephanie helps businesses focus on aligning on their North Star vision and guides client partners through the journey across their organizational roadmap to success.

Stephen Taylor

Principal, Design Research
Stephen's unique approaches to design strategy and research—which he calls "precision inspiration"—helps organizations devise new ways of improving people's lives. As Harmonic Design's Head of Design Research, Stephen ensures our practitioners bring both rigor and adaptability to our engagements. He believes the means are as important as the end, and strives to discover rewarding new ways to work together.

Tucker Witter

Service Designer
Tucker is a passionate service designer, experimenter, and maker. He views services as exchanges of knowledge that we interact with every day. He utilizes his strong understanding of service design to guide organizations through their problem space by visualizing complexity and creating actionable prototypes that provide meaningful insights.

Whitney Masulis

Service Designer
Whitney is an experienced service designer passionate about tailoring experiences that are both useful to customers and seamless for employees. Her background in business strategy and UX design informs her ability to translate pain points and opportunities into functional solutions that transform companies. She loves to make prototypes, spreadsheets, and change.

Yeji Han

Associate Service Designer
Yeji is all about designing impactful experiences that are sustainable and relevant to all levels of interactions. She graduated from Savannah College of Art and Design (SCAD) with a focus on user experience and service design. She is a multidisciplinary designer who thrives in collaborative environments and has a great passion for systems thinking. Yeji has grown up and lived all over the world and is excited to call Atlanta home.
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