The Power of Design Translation: Visual Communication

March 14, 2019

The complexity of a collaborative effort inside and outside organizations defines the challenging landscape of our present time. At the same time, the design practice is constantly evolving and design professionals keep finding new ways to address the ‘complexity-and drama-of times’ in which we live in through new ways of transportation, new products/services, new digital experiences. In a particular note, one thing that has always kept me being truthful to the practice is the ability to utilize our abstract ways of thinking to illustrate (in multiple shapes, forms, dimensions) what others consider to be real or understandable. Our contributions to the business world have been evolving and expanding from existing patterns (in which design is practiced primarily within the B2C market) to radically new paradigms that challenge the status quo and are based upon equity and quality of life (Irwin, 2015).

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