Harmonic Design, a leading US-based service design firm headquartered in Atlanta, GA, is proud to celebrate its fifth anniversary. Founded in 2018, Harmonic has developed a unique approach to consulting that has helped organizations become more innovative and service-oriented while achieving their strategic outcomes. This rich body of work has included reimagining service offerings, shifting from touchpoints to journeys, creating new services, and building service design capabilities into organizations.
The story of Harmonic goes back to the spring of 2007 when co-founders Patrick Quattlebaum (PQ) and James Morelli met at a UX consultancy. They quickly brought together their interests and skills to create great results for clients while having fun. After starting their own businesses, the two reunited to form Harmonic with a mission to advance the field of service design while experimenting with how to create a work environment where designers could thrive. Harmonic’s client base has steadily broadened across multiple industries and includes organizations ranging from global corporations to libraries (and everything in between).
Meanwhile, the Harmonic team of practitioners has become larger and more diverse. Their collective efforts have extended what’s possible for Harmonic, its clients, and service design. Through five years (and a pandemic), this team continues to live its purpose:
To inspire services that are more human, inclusive, and sustainable.
Harmonic Design Purpose Statement
Reflecting on Harmonic’s journey, co-founder and CEO Patrick Quattlebaum expressed his gratitude to the clients and team members who have contributed to the company’s success. “Harmonic is an experiment in how to reimagine how organizations and service designers partner to create value for one another. Our clients and practitioners have been amazing in exploring new ways to work in partnership while creating results we can all be proud of.”
“Harmonic is an experiment in how to reimagine how organizations and service designers partner to create value for one another. Our clients and practitioners have been amazing in exploring new ways to work in partnership while creating results we can all be proud of.”
Patrick Quattlebaum, CO-FOUNDER AND CEO
James Morelli, the co-founder, and COO, has taken great care in creating a studio experience and adds, “I’ve always aimed to create a company where people enjoy being a part of, not only because of their roles and opportunities but also because of their colleagues. We have successfully created Harmonic as a platform for service designers’ personal and professional development. I hope all Harmonicas will reflect on their time here as a great experience.”
“I’ve always aimed to create a company where people enjoy being a part of, not only because of their roles and opportunities but also because of their colleagues. We have successfully created Harmonic as a platform for service designers’ personal and professional development. I hope all Harmonicas will reflect on their time here as a great experience.”
James Morelli, co-founder and COO
As Harmonic enters its sixth year, it remains committed to helping organizations thrive in today’s competitive landscape and create better outcomes for organizations, the people they serve, and the world they live in. Happy fifth anniversary, Harmonic Design!
