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Journey Map

Journey Atlas Collage

For Your Organization

How to Build a Journey Atlas That Drives Action

blog graphic for The Aesthetics of the City Through the Attention of the Everyday: A Pittsburgh Public Transport Story, showing the city of Pittsburgh and a bus

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The Aesthetics of the City Through the Attention of the Everyday: A Pittsburgh Public Transport Story

Thoughtful Friction Blog graphic showing a customer journey with friction

For Your Organization

Thoughtful Friction: Why Seamless Isn’t Always the Goal in Service Design

Journey Map

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Service Design of Dating, a Journey Map

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