A Virtual Talk on Service Safari Insights and the Role of Design in Public Transportation
Join us for an interactive session where we’ll explore the role of service design in understanding public transit experiences. This virtual event will highlight how simple, experiential research methods—like a service safari—can reveal valuable insights about rider journeys and spark conversations about improving transit experiences.
We’ll cover:
🚍 What a Service Safari is and how it helps uncover rider needs
📍 Findings from our Public Transit Service Safari, highlighting key pain points and opportunities
📝 Best practices for conducting your own Service Safari, from planning to documentation
To close out the session, we’re thrilled to welcome Abby Golfo, Senior Service Designer at Boston’s MBTA, for a conversation about her work in public transportation, including accessibility, customer journeys, and how service designers shape the transit experience.
This livestreamed discussion will allow attendees to engage in real-time via our YouTube comments or on Bluesky using the hashtag #ExploringTransit.
📅 Tuesday, March 18, 2025
🕛 Noon – 1 p.m. Eastern Time (ET)
🎥 Live on our YouTube Channel
This event has passed. Watch it here
Hosts/Panel: Amy John, Becky Scheel, Darwin Muljono, Meghana Srinivasan, and Yeji Han
Whether you’re excited to learn more about how to conduct your own service safari or are just curious about design and public transportation, this talk is a space to learn more and join the discussion.
Explore our Service Safari Toolkit and try it for yourself.
